Has anyone moved their GA tracking to the back end...
# suitecommercec
Chris
05/15/2025, 10:19 PMHas anyone moved their GA tracking to the back end? Seems like it's not that hard to pull off.
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Diego Gallo
05/16/2025, 8:04 PMWhat do you mean by moving it to backend? Server side tracking?
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Diego Gallo
05/16/2025, 8:34 PMNo, not yet. Are you planning to do so? happy to chat about it!
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Chris
05/16/2025, 8:48 PMMaybe. There are so many ad blockers that we estimate losing about a quarter of all events.
Chris
05/16/2025, 8:50 PMWith all the privacy concerns, it seems like front end tracking will eventually be too cumbersome.
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Mike Herrera
05/16/2025, 11:29 PMhave you considered deploying a reverse proxy to GA?
I've successfully used AWS CloudFront with Posthog to do something similar. Where the CloudFront distribution uses Posthog as its origin server.
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Diego Gallo
05/19/2025, 5:03 PMhave you compared your number of transactions in GA4 with the number of transactions in NetSuite? Do you see any discrepancies?
I thought about this a long ago but haven't seen a situation where I seem to be loosing more than 1%
(I say compare transactions because that's the only number that represents an apples to apples comparison between GA4 and NS)
@Chris
Diego Gallo
05/19/2025, 5:07 PMbtw I can't perceive how would you capture certain events from the backend.
Server side tracking is... server side (NetSuite is not a "server").
In NetSuite you wouldn't have access to things like the pageviews or custom events that happens on SuiteCommerce.
You would have access to the ones that made it to the backend (IE transactions, customers)
Diego Gallo
05/19/2025, 5:07 PM@Mike Herrera that's an interesting idea, have you noticed more events being tracked after implementing it?
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Mike Herrera
05/22/2025, 12:30 AMGreat question @Diego Gallo. Since it was so simple to deploy, I configured the reverse proxy with the initial deployment. So while I don't have a before/after comparison, I can confirm that I have never suspected that we have gaps in our expected data.
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Diego Gallo
05/22/2025, 2:55 AMthat's a good insight, Mike! Thanks.
I have various sites where I can run a before/after so once I have results, I'll let you all know
@Mike Herrera
Diego Gallo
05/22/2025, 2:56 AMbtw could you share your configuration for reverse proxy? Are you doing it through CloudFlare?
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Mike Herrera
05/22/2025, 3:25 AMI used AWS CloudFront and followed the Posthog guide. https://posthog.com/docs/advanced/proxy/cloudfront
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