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How do e-commerce/d2c folks send out confirmation emails? I know sending confirmation emails directly from shopify would work but what about orders that don't originate from shopify such as manually entered orders in NetSuite? I know Klaviyo is an option but that's also directly hooked up to Shopify rather than NetSuite itself.

NetSuite has options to send Item Fulfillment emails, natively. That's how we do it. I also added a SuiteBundle from Head In the Clouds Development that allows us to send SMS/text messages to the end customer (if they are enrolled/consented to SMS/text).

Ohh sorry. Upon re-reading, I see now you mean Order Confirmation emails. Sorry. If it were me, I'd send the Order Confirmation emails from your web platform, and then your hand-keyed orders in NetSuite can use the built in email system. You could modify your Sales Order template for non-web sales to pre-check the "To Be Emailed" checkbox, so when saving a non-web order, a NetSuite order confirmation email is generated.

If you want the emails to be 100% identical, that would probably take some extra effort.