What is everyone using for web-based lead intake? We are trying to setup a customer facing form that potential customers can fill out to generate a lead in Netsuite. I know there are ‘online’ forms you can setup natively in Netsuite but I’m wondering if that is the best option or if you are using that, 3rd party integrations,or something custom built.

I've seen both. It just depends on your goals and your systems. If you have Hubspot as your backend for your website, or you use Hubspot forms, then you probably want to use those and an integration. But if you are just looking to create a form to embed in your website for lead intake, NetSuite external forms will work well. You just have to customize them with HTML/CSS to match your website branding.