using marketing campaigns how does promotional URLS work

AI generated answer (using internal Slack threads):

In NetSuite, promotional URLs work in conjunction with marketing campaigns to track the effectiveness of different marketing strategies. When you create a marketing campaign in NetSuite, you can include a promotional URL that directs to a specific landing page or form. This URL can be masked or redirected to appear more relevant to the campaign. For example, an external link of a landing page might look like this:

<https://4045313.extforms.netsuite.com/app/site/crm/externalleadpage.nl?compid=>...

. You can mask this link to something like

<http://campaign.yourCompany.com/summer_festivities|campaign.yourCompany.com/summer_festivities>

so that it looks related to the advertising campaign. This can be achieved by creating a redirect URL and sharing this URL, which then redirects to the external form URL. If you have a Site Builder license, NetSuite provides 301 redirects. Otherwise, the redirect URL should be stored outside of the NetSuite environment. When using promotional URLs, it's important to ensure that any parameters in the URL are preserved during redirection. For example, if your URL includes UTM parameters for tracking purposes, these should not be dropped when the URL is redirected. If this is happening, you may need to investigate the cause and ensure that the UTM parameters are re-added to the new redirected URL. Also, when creating URLs, remember that they are just strings, but you need to encode them to escape special characters and spaces. You can use the

encodeURI()

function to do this. ****** Disclaimer: This response was generated by an artificial intelligence assistant based on previous conversations from multiple Slack channels, and may contain inaccuracies or mistakes. ******