I would think a link, because sending a video attachment might be very heavy data, and certain attachment types do get blocked by clients... and also by any internal security running on the client (like MimeCast, for example). It is considered better practice to send a link to a hosted file / video, rather than burdening the recipient's client to know and accept the file type, and then even have the end recipient able to receive that, and expect that they have or would download the appropriate media player to support viewing that.