@al3xicon I have it working like this, just seems….inelegant:

new nlobjSearchColumn('formulatext', null, null).setFormula("'<a class=\"dottedlink\" href=\"/app/common/custom/custrecordentry.nl?rectype=98&id=' || {internalid} || '&e=T\">Edit</a> | <a class=\"dottedlink\" href=\"/app/common/custom/custrecordentry.nl?rectype=98&id=' || {internalid} || '\">View</a>")