We would like to add an alert in a bold color when the customers meet certain criteria

I would go for a beforeload script to add a message on top of the page.

@Melanie Hiranandani What is the use case? I.E - Are you populating values for a customer field on a certain record or viewing the customer record and you want the pop up to appear right away?

@Michal Zelazny We are viewing the customer record and if the "gold customer" field is checked, we want a bright color on the customer record to alert us.

Do you want the bright color to go away like a pop up or continue staying on the page?

We want it to stay there.

use the message module. You can create one of these 4 banners up top

ohh.. that looks very interesting

you can use the form object in the beforeLoad

Thank you!

PS we use this function in a similar way when a client is on Credit Hold. They meet the criteria and customer service get a big red warning.